Women of multiple faiths are embracing modest dress wear.

Mumbai: The Indian modest fashion industry is booming with independent apparel brands opening new outlets and selling online as an increasing number of women experiment with wearing less revealing clothing.

The rise in this sector means Muslim women can express their personal styles and preferences based on their physical appearances while not disregarding their religious rulings. They may choose a hijab to cover their heads as guided in Islam, but modest fashion is not only for Muslim women – women of other religions are selecting modest clothing often because it is more comfortable and does not accentuate the body shape.

“We have more than 70% non-Muslim clients in India. More and more people are now trying modest fashion; these are people not averse to modest clothing,” said Nighat Ahmad, founder of the international luxury fashion brand House of THL.

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